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Distance Learning Web Design - Case Study
MARCO - Online Training Center
Marco is an industry leader in Ophthalmic Vision Diagnostic Equipment. Based in Jacksonville Florida, Marco provides sophisticated Vision Diagnostic equipment to optometric industry in Canada, the United States and throughout South America.
Their Request: Marco needed to train it's customers how to use the equipment it sold and supported without having to travel to the customers location or have its customer travel to its corporate offices for days of training. They wanted to be able to fully demonstrate how to use and care for a number of different types of equipment online so any customer could simply login and learn how to use any feature on any of the machines they purchased whenever it was convenient for them..
Our Solution: The Marco Online Training Center. The platform would need to be manageable by Marco staff who would set up and manage each customer's account giving them access to the machines they purchased. And since access to the training center would be subscription based, each of the training programs would need to automatically expire on a date set by the platform administrator. Since developing the training modules for each of the machines would be ongoing as Marco introduced new models, the platform would need to allow for the addition and deletion of machine training modules, so we created the "Construct". This would be the overall administrative control and framework for the member database and each of the training modules. As a module was completed, it would be announced to the customer base and loaded for use as requested. The module would then be activated by the administrator for a particular customer.
Building a Training Module: The creation of each training module for each machine is a multimedia project in itself. The first step is to compose a script which would completely address each of the areas to be covered in the module. We then spent one or two full days on site at Marco photographing a step by step demonstration of every feature of the machine and it's proper use - a visual instruction manual. The next step is recording and producing the audio instruction that would accompany the images. After all of the images we shot, the audio was recorded and with the script in hand, we would begin the process of building the the animated flash movies for each feature and series of instructions.
The Result: Marco is now able to offer it's customer base online training with for its equipment. Customers can login whenever they have time for detailed training on the care and use of their equipment. This has saved MARCO considerable amounts of money once spent on training and has given their customers the freedom to train on their schedule and without the cost of travel.
- Considerable use of Flash / Action script.
- Member Database and login functionality
- SSL for security
- GUI Management Console
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